2. The brand personality character of the performance, the different time, the different scenarios the dimension of the performance is not the same, the brand personality shaped like to finish? Can the product itself through the attribute, name and LoGo, and advertising, also can directly transfer, mainly through the people, it is the projection of the personality. QQ product attributes itself, its light, shape is fashionable, QQ car is certainly not to sit of design, but to the people of the design, do a fashionable inside. The back of the two lights, Louis Vuitton canada like two big eyes stare, looked quite fashionable. The other is through advertising, and in 2004, QQ spent almost four delete ten thousand yuan do print advertising, such advertisement input into the in the mind, and with the cooperation of the product, the QQ positioning into single young women first car. Product of the spleen’s Loco also very exquisite, apple why want to use the LoGo? This is Newton, head drop down an apple, apple hit the Newton was to come up with universal gravitation. It took the story said apple is a creative company, apple does exquisite technology, innovation. It is not to give the general consumers computer use. Then apple is simplified, now apple is a company to sign away the company product, it even high-tech not mention, high-tech is just a means of realization. IM sure is that young people to use, but not all of the young people with apple, as long as the psychological young. What brand name? That reflects the industry interest or industry characteristics, such as Benz, Coca-Cola, Avon, reebok, mastercard, ikea; Also the quality especially good Canon, lexus; Use of country of origin effect, like loreal and starbucks, citibank, etc.; That reflects the traditional values, like xerox, Ericsson, the city, deloitte; About faith and habits, like BMW, Citroen; About lucky, like PepsiCo, house music phase, heineken, marlboro.
Company executives is the spokesman of the company and the brand, even is the first generation of the blind. At high in the work of manners is on behalf of the company. Bill Gates is made by the company public relations speech writing, can’t literally disorderly speak. Sometimes the brand will choose to consumers, why? If a consumer level does not reach the designated position, after use, will ruin the brand. Of course the enterprise will not open to say who can not who can. Audi in Beijing have a day driving experience activities, the goal is to cultivate consumer good driving habits, later go out with this brand let you have a match. But, this activity is very expensive, is to through the high price to set a threshold. To achieve the purpose of consumer choice. Spokesman is very common. I personally think China brand ambassador’s most successful has two, one is a big treasure, the spokesperson for the big treasure is literally change, it is the location of the target people working class, and so it is with working class to deduce, also be very successful. The other is a dynamic area, a lot of consumer are through the jay know move feeling places, think move feeling zone is additional kind, esters, spit yu is not clear. Sing the song of the jay Chou will people not to listen to him will sing of, is all check his lyrics can sing. This shows that dynamic region of a successful advertising, eye maple minister clear. Finally want to speak, marketing is not only in the work can only function. In fact, every moment of life there are marketing: you must have your idea to recommend to family, friends and colleagues, and even higher. How can smoothly? It needs the research you recommended object, Louis Vuitton outlet and then design of your thoughts, so that your idea can meet the needs of the recommended object, and finally achieve win-win goals. For the time being, we discuss and exchange of marketing first here. I hope we can often talk together. Come frome: http://www.louisvuitton-canada.ca
